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Lab Store
Lab is the first exclusive beauty concept store in Serbia. Its founder is the most successful Croatian fashion model of all time Tatjana Dragović.
What’s unique about Lab is the selection of handpicked brands by our founder as well as the personalized approach by our professional staff..
Lab is located at Vasina 14, near Knez Mihajlova, the busiest street in Belgrade.
Founder
Tatjana Dragović is the most successful Croatian model of all time. After a very successful international career, Tatjana is today one of the most influential people in Croatia in the field of fashion and beauty. The flawless selection of world brands offered in The Lab as well as the range of products are her personal selection.
